Our Commitment to Your Privacy at Blissful Light

Last Updated: September 15, 2025

This Cookie and Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from blissfullight.com (the "Site"). Blissful Light is located in the United Kingdom.

Personal Information We Collect

When you visit the Site, we automatically collect certain Device Information. This includes details about your web browser, IP address, time zone, and some of the cookies that are installed on your device. This data may be used for security purposes, including through our use of the reCAPTCHA service.

While you browse, we also gather details about the pages and products you look at, the websites or search terms that brought you to us, and how you engage with the Site.

The Device Information we collect is gathered through the following technologies:

  • Cookies: These are small data files that are placed on your device or computer, and often contain an anonymous unique identifier. To learn more about cookies and how to disable them, visit https://www.allaboutcookies.org. We use various types of cookies on our site to improve your experience. You can review or change your cookie preferences at any time by clicking the link to manage your consent settings.

  • Log Files: These files record actions on the Site, gathering data such as your IP address, browser type, ISP (Internet Service Provider), referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: These electronic files are used to document your Browse activity on the Site.

Additionally, when you make or attempt to purchase through the Site, we collect certain Order Information from you.

This includes your name, billing address, shipping address, payment information (like credit card numbers, Shopify Pay, PayPal, G Pay), email address, and phone number.

Data collected to provide Enhanced Services: We collect certain information from your interactions with our store to provide you with enhanced services, improve our business, and personalise your experience. This information includes your browsing activity, products viewed, order history, and other interaction data. We also collect and share information such as your name, email, and contact details with Shopify for this purpose.

When we refer to "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

User-Generated Content

We collect user-generated information, such as comments and reviews, when you submit them on our website. These comments, reviews, and associated data, like screen names and profile pictures, are publicly visible once posted.

We use this information to:

  • Moderate user-generated content, ensuring a safe and respectful environment.
  • Engage with you and other users.
  • Improve our platform and services.

We want to be clear: we will not use your user-generated content to market directly to you.

However, please be aware that we may share user-generated information to provide these user-generated content services (e.g., displaying comments), or in advertising campaigns or other promotions.

Because all user-generated information you make available may be visible to others, please do not post any personal or sensitive information you don't wish to be public.

You retain certain rights over your content. You have the right to access, correct, or request the deletion of your comments.

If you have any questions or concerns about your comments or user-generated data, please don't hesitate to get in touch with us.

How We Use Your Personal Information

We use the Order Information we collect generally to fulfil any orders that are placed through the Site.

This includes processing your payment information, arranging for shipping, providing the download of manuals, and providing you with invoices and/or order confirmations.

Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud;
  • Provide a Wishlist if connected with your account; and
  • When in line with the preferences you have shared with us, we will provide you with information or advertising relating to our products or services.

If you contact us directly via our Site or email, we will use your information to communicate with you or fulfil your request.

We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site. To do this, we work with a third-party service to automatically detect and block malicious bots and fraudulent activity.

For example, we use it to generate analytics about how our customers browse and use the Site, provide the ability to check out in your local currency, and assess the success of our marketing and advertising campaigns.

We use your browsing activity, such as products you have viewed, to provide a convenient "Recently Viewed Products" feature. This data is stored in your browser's local storage and is not shared with any third-party services.

Email Marketing: By opting in, you consent to receive periodic email newsletters, product updates, promotional offers about our products and services and other marketing communications. We will use your email address, name, general location, purchase history and website browsing history to send you personalised communications and to inform you of sales or new products we think you will be interested in.

To Provide Enhanced Services: In addition to the purposes above, we use your personal information to provide you with enhanced services and improve your experience. To do this, we share your data with Shopify to:

  • Improve product recommendations, search functionality, and other personalised features on our store.
  • Power Shopify Email and other marketing tools that provide more relevant and timely communications.

We also want to be transparent about how this data is used more broadly. We share your data so that Shopify can use it to help improve its platform for all merchants. Your personal data is anonymised and aggregated with data from other stores for this purpose. This helps improve the overall Shopify ecosystem, allowing us to provide better services to you and all our customers.

Analytics and Usage Data

To understand how our website is used and to improve your experience, we utilise various tools that may collect information about your Browse activity.

While we do not directly use analytics tools that process personal information for our own general site analytics, our website platform (Shopify) and certain third-party applications or services we use may collect data related to how you interact with the Site. This may include:

  • Device information: Such as your IP address, type of browser, operating system, and unique device identifiers.
  • Usage data: Information about your Browse actions, including pages viewed, time spent on pages, referral sources, and clickstream data.

We may use various third-party analytics services to help us understand site usage patterns, improve performance, and optimise our services.

These may include, for example, tools for site heatmaps, session recordings (always respecting privacy settings), or specific conversion tracking for marketing campaigns.

This data helps us:

  • Analyse trends and monitor website performance.
  • Identify areas for improvement.
  • Understand user preferences and optimise our content and services.

This information is typically aggregated or anonymised where possible and does not directly identify you. For more details on the data collected by Shopify, please refer to their privacy policy https://www.shopify.com/legal/privacy. For information on specific third-party applications and their data practices, which may be evident through their specific functionalities or branding on our Site, we encourage you to consult their privacy policies.

Email Marketing: We track your engagement with our emails to ensure our content is relevant and delivered at the best time. This includes tracking email opens, link clicks, and other interactions with the content.

Sharing Your Personal Information

We share your Personal Information with third parties who help us operate our services, as described above. These third parties include Shopify, which provides enhanced services for our store, including analytics, marketing, and advertising. As the provider of our e-commerce platform, Shopify processes your Personal Information in accordance with its Privacy Policy.

We also share your payment information with our payment processors, such as Shopify Payments and PayPal, to securely process your transactions. They handle your payment details in accordance with their own privacy policies and security standards.

Email Marketing: For the purpose of sending these communications, we share your email address, name, and purchase history with our email marketing provider, MailerLite. MailerLite is a data processor that helps us manage our subscriber list and send our emails. 

We also share your personal information with third parties to help us protect our website and services from fraudulent and automated abuse. In particular, we use the Google reCAPTCHA service, which collects information about your device and software, such as an IP address, and transfers that data to Google for analysis. The use of reCAPTCHA is subject to Google's Privacy Policy and Terms of Use below.

You can learn more about how our service providers use and protect your data by reviewing their privacy policies:

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

When you click on links on our store (including Amazon Affiliate links, which will be clearly stated), they may direct you away from the Site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Do Not Track

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact information below.

Additionally, if you are a European resident, we note that we are processing your information to fulfil contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.

Email Marketing: You can withdraw your consent at any time and unsubscribe from these marketing communications by clicking the 'unsubscribe' link at the bottom of every email or by contacting us directly.

As part of our operations, your information will be transferred internationally outside of Europe.

Transfers to Canada are based on an adequacy decision by the European Commission.

For data transfers to other countries lacking an adequate level of data protection, as defined by European Data Protection Laws, including the United States, we use appropriate safeguards such as the European Commissions approved Standard Contractual Clauses, and for UK residents, the International Data Transfer Addendum issued by the UK Information Commissioner's Office.

These safeguards are in place to ensure your data receives an adequate level of protection in line with GDPR requirements.

If you are a US-based customer, you can opt out of sharing your Personal Information or targeted advertising here.

Please note that if you have questions about a specific right, you can contact us to learn more.

Data Retention

We keep your personal data for the duration necessary to achieve the purposes for which it was collected, including compliance with legal, accounting, or reporting requirements. Our specific retention periods are as follows:

  • Order Information: When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
  • User-generated content (e.g., comments and reviews): We retain this data for as long as your account remains active, or as needed to provide our services and comply with legal obligations.
  • Marketing data: We retain marketing data for a period that allows us to manage and analyse the performance of our marketing campaigns effectively, and to personalise your experience where appropriate. This retention period may vary based on the type of data and our ongoing business needs, but we will always comply with applicable legal requirements.

Sometimes, we may anonymise your personal data for research or statistical purposes. This means it can no longer be linked back to you, and we can then use this anonymised information indefinitely without further notice.

Minors

The Site is not intended for individuals under the age of 18. You represent that you are at least the age of majority in your state or province of residence, with a minimum age of 18 years old.

Changes

We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@blissfullight.com or via our Contact Form.